The three Bajaj siblings are the children and heirs of the late Rahul Bajaj, who was chairman emeritus of the storied Bajaj Group until his death in February 2022. The group was founded by their great-grandfather Jamnalal Bajaj, who set up the group in 1926 and was a follower of Mahatma Gandhi. Today, the Bajaj Group is a conglomerate of 40 companies in sectors such as two-wheelers, financial services and electrical appliances. Rajiv Bajaj, the older brother, runs Bajaj Auto, while his younger brother Sanjiv is in charge of the financial services business. Their sister, Sunaina, is not involved in the business.